Susan Norcom helps families navigate senior care placement

Susan Norcom, CNA, is spotlighted for her work guiding Atlanta-area families through senior placement, care coordination and end-of-life care decisions. Through TruFamily Resources LLC, she provides free support across assisted living, memory care, hospice and other options.

Why it matters: - Senior placement is often a fast-moving and emotional decision for families. - Norcom’s free guidance lowers barriers to finding appropriate care and helps families make informed choices. - Her work covers both the practical process and the ongoing advocacy many families need after placement.

What happened: - Influential Women profiled Susan Norcom, CNA, owner and director of operations for TruFamily Resources LLC. - Norcom is based in the Atlanta metropolitan area and has spent more than 20 years serving seniors. - Her background includes home healthcare, hospice support and family resource advising. - Norcom’s caregiving philosophy was shaped in part by 11 years caring for her mother at home until her mother’s death in 2023.

The details: - TruFamily Resources LLC helps families identify senior care options based on the needs, preferences and circumstances of their loved ones. - Services include assisted living, memory care, independent living, rehabilitation, hospice and palliative care. - Norcom helps with facility tours, paperwork and the placement process. - Norcom also advocates for families after placement when concerns arise. - The senior placement support is provided at no cost to families. - Norcom’s professional background also includes insurance services, healthcare screening, volunteerism and community outreach. - She studied healthcare as a Certified Nurse Assistant at Chattahoochee Technical College. - Norcom says persistence and determination have driven her career. - She says her desire to serve others began in childhood while caring for her mother. - Norcom is aiming to complete five to 10 placements each month. - She is willing to travel wherever needed to help families. - Outside work, Norcom spends time with her husband, travels with him in their RV, and stays close to her adult children. - Her daughter is an occupational therapist in Charleston, South Carolina, and her son lives locally. - Norcom is looking forward to becoming a grandmother.

Between the lines: - Norcom’s profile reflects a broader need for trusted intermediaries in senior care, where families can feel overwhelmed by unfamiliar options and urgent decisions. - Her emphasis on empathy suggests that technical skill alone is not enough in caregiving roles. - The free-service model may make professional placement help accessible to more families during stressful transitions. - Norcom’s personal caregiving history appears to shape the way she approaches client support and family advocacy.

What's next: - Norcom plans to keep growing TruFamily Resources while maintaining hands-on support for families navigating senior care decisions. - She expects to continue focusing on senior placement, hospice and palliative care, in-home care and home health care. - More information is available through Susan Norcom's Influential Women profile and TruFamily Resources.

The bottom line: - Susan Norcom has built a senior care practice around compassion, advocacy and free family support, with the goal of making difficult care decisions easier and more informed.