Alliant launches PurchaseCore to expand predictive purchase intelligence

Alliant on October 21, 2026 launched PurchaseCore, a consumer purchase behavior data product aimed at helping marketers find likely buyers using real transaction signals. The release adds brand affinity, category purchasing, and in-market intelligence across 30 verticals as Alliant pushes deeper into predictive audience targeting.

Why it matters: - PurchaseCore gives marketers a broader view of consumer buying intent beyond their own first-party data. - The product is meant to help brands and agencies improve acquisition, audience development, enrichment, and predictive targeting. - Alliant is positioning the launch as a way to connect consumer behavior signals to measurable media activation across digital and offline channels.

What happened: - Alliant announced the launch of PurchaseCore on October 21, 2026. - The product is a consumer purchase behavior data solution built from billions of real transactions. - PurchaseCore is designed to help marketers identify and reach consumers most likely to buy. - The launch was announced in Atlanta.

The details: - PurchaseCore includes 500 purchase behaviors across 30 verticals. - The data set provides brand-level and category-level purchase insights. - The solution covers in-market signals across automotive, consumer packaged goods, retail and apparel, travel and hospitality, dining, and more. - PurchaseCore is available for enrichment, licensing, installation, and API delivery. - Alliant’s predictive audiences are also available in major platforms for activation across digital and offline channels. - The company says the product extends predictive capabilities with visibility into purchase potential beyond a brand’s own data. - PurchaseCore is designed to complement PeopleCore, Alliant’s consumer data solution focused on psychology-driven insights. - PeopleCore covers consumer motivations, channel preferences, and purchase mindsets. - PurchaseCore focuses on what consumers are likely to buy next, while PeopleCore adds the why.

Between the lines: - Alliant is trying to move from broad consumer intelligence toward a paired model that combines transaction signals with decision-making context. - The combination of PurchaseCore and PeopleCore could give marketers a more complete audience profile than single-source data products. - The emphasis on real transactions is meant to strengthen confidence in predictive targeting and reduce reliance on inferred behavior alone. - CEO Scarlett Shipp said PurchaseCore brings purchase-affinity and in-market visibility to marketers at scale, creating strategic opportunities to find new customers and grow existing ones. - Chief Product Officer Dave Taylor said PurchaseCore is grounded in real transactions, delivered where marketers already work, and built to pair with PeopleCore.

What's next: - Alliant is directing users to alliantdata.com for more information about PurchaseCore and its available categories. - The company will likely use the new product to expand adoption of its predictive data offerings across more marketing workflows. - Alliant says the launch continues its effort to turn consumer understanding into performance outcomes.

The bottom line: - PurchaseCore is Alliant’s latest push to make transaction-level purchase signals more usable for marketers who want to target likely buyers with more precision.